We’re in this business to help people love themselves. Help people find their voice. Help people change the status quo. And in turn, we practice those same values as a company.
Diversity & Inclusion
We embrace each other’s differences. In fact, we celebrate it. From our customers to our employees to our company culture, we strive to advocate for diversity and inclusion as well as educate ourselves and the community around us.
A straighter smile was once only reserved for certain groups of people. We set out to change that, to democratise oral healthcare. With a platform that can be accessed from anywhere and a more affordable treatment plan, we’re making straighter smiles available to everyone.
We’ve seen how a new smile can spark a new kind of confidence in our customers. They’re sharing their stories and celebrating their individuality. It’s not just about having a perfect smile, it’s about feeling good in your own body. It’s about improving mental health. It’s about finding your voice.